Underwriter targets new subscribers with new campaign | The Guardian Nigeria News

An underwriter, AXA Mansard Health, has launched a new television ad campaign titled “More Wellness for Less” to increase the uptake of health insurance in Nigeria.

The new campaign is a 60-second film that highlights the importance of having a health insurance scheme and seeks to educate the average Nigerian on the benefits they can derive from such schemes.

According to the firm, over the years, health insurance has been recognized as a tool to protect one’s family/loved ones – especially during their working years when children are younger and financially dependent to ensure that are properly taken care of in the event of illness. death.

Speaking at the campaign launch in Lagos, AXA Mansard Health Managing Director Tope Adeniyi said Nigerians can subscribe to the service for as little as 1,000 naira to access health services. Tope explained that the underwriter has a range of simple products that allow Nigerians to have decent access to lifestyle products.

“They can configure them to suit your lifestyle. Think about it, the value of your airtime is practically three times the cost of buying access to more or less awareness. So everyone can buy AXA,” he said.

Rashidat Adebisi, Chief Client Officer, AXA Mansard Insurance, said: “This is very important for us. Mental health is very topical. He has been with us for a long time. These are some of the things you can access as part of the retail products.